Future Scenario
Brands spur new narratives
and sports hijacks new media
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#1
A big hurdle nowadays for brands to think strategically is that you need data to have ideas. Good ideas come from interpreting data + the grit and gut to connect the dots of what surrounds us in a creative manner. That will truly make you be perceived as transformational to the eye of the beholder.
#2
We can alter our behavior in view of trends or purchase based on fads that spike and fade. But culture is embedded to our soul. Find your essence, expand from niche and snowball to dominance.
#3
Stories are at the center of everything we do.
It is fundamental to how we think and make meaning of the world.
As Stefan Olander stated in his book Velocity, “the most powerful force in the universe isn’t technology. It’s imagination.”
#4
Don’t forget that in an ever-changing landscape, the brands that connect with audiences through their behaviours, needs and stories are the ones that remain consistently relevant, regardless of the medium, positioning themselves for sustained success.
More depth is demanded and will continue to be so in the relationships people forge with brands and organisations.
I develop frameworks to understand shifts in business, culture and consumer behaviour. I use insights to shape marketing plans, briefs, campaigns and brand experiences, while helping organisations make informed decisions with the future in mind.