Envision and lead a communication roadmap to create a global go-to source platform for sport pros and becoming the world’s most innovative team according to Sports Innovation Lab.

Betray your fears campaign

Great athletes work hard. They drive to succeed, putting forth the effort and sacrifice in the dark. It’s a lifetime of training in the relentless pursuit of sporting greatness. 

Pitch ideas and create content for sponsors

My goal is to create purposeful ideas that work for the club’s sponsors and audience. 

Sharpen Gatorade and Nike strategy

Constructed a narrative for Gatorade’s golbal campaign that provided a unique, behind-the-scenes perspective on their critical role in fueling the world’s elite athletes – training, performance, recovery and innovation. 

During the pandemic I created a five week full-body workout plan for fans with first team players and experts, as well as teaming up with Nike Master Trainer Joe Holder.

Social Media, editorial and content management

Launched all the social media accounts and gathered organically more than 200k sport professionals.
 
Establish a freelance editorial team which include designers, neuroscientists, nutritionists, performance experts, data scientists, stadium management specialist, sports marketing experts, VC experts, and journalists. After completing more than 400 pieces of content, the site receives more than 120k visits a month beening praised by general media and specific innovation outlets as a forward thinking source. This has led us to receive the SportTechie Award for our work in pushing the sports industry forward.

Highlight the essence of our collaborations

Cirque du Soleil acts may lack the competition of sports, but its shows are no less physically demanding. We studied their artists with our wearable technology to help in their quest of injury prevention. Thanks to the inertial sensors we discovered that some performers experienced 15 g, a force superior than that of an astronaut who is re-entering Earth.

Next station youth teams and amateur sport enthusiasts will be using this wearable tech for other sort of analysis. Are you ready for what’s to come?  

Other collaborations include FIFA, Canon, Pixellot, Gatorade Sport Science Institute, Allianz...

It’s happening... Sports Tomorrow Congress is an annual event where sport pros gather and interact to discuss the challenges ahead and the different hot topics which will mark the pace.

This knowledge will hit mainstream in the next five years.

Transform the knowldege from our research projects into tangible insights to fulfil the club’s ongoing commitment to inspire the next generation of athletes on their path to sports excellence.

Because of my background, I can also work on projects that allow me to define the role of digital or how a trend can impact a business.

I researched for BMW i Ventures on defining future meaningful services for the connected driver and scouted emerging startups which related to this theme to include in their portfolio. 

BMW acquired ParkatmyHouse.com, an innovative site helping homeowners rent parking space to commuters.

Understanding and research are key to frame a compelling story with a strategic rationale behind it. I love creating an environment where my colleagues have the space, tools and insights to make thought provocative work.

I provided Apple’s Motion Graphic team with trends and inspiration surrounding the use of online video and media art trends.

For three years I worked on the agency side as Audi’s senior strategy planner. Out of all the work, I’d like to highlight this project for the knowledge and insights it brought to the brand not only in Spain but globally.

The brand wanted to revamp its loyalty program and we moved forward by asking ourselves, how could we engage and elevate the experience of our drivers with the brand beyond driving?

We used design thinking, and for nine months we did research, interviews, best practise analysis in other industries and brainstoriming sessions with car sellers and clients. All this information led us to create a new concierge-based digital platform which would cater seamlessly the different needs of our users and not only related to driving but to the concept of mobility and beyond.

Audi worked together with its partners DHL and Amazon to develop an innovative logistics service: shipping parcels directly to the driver’s car trunk.