Audi - Moving beyond mobility
For three years I worked on the agency side as Audi’s senior strategy planner. Out of all the work, I’d like to highlight this project for the knowledge and insights it brought to the brand not only in Spain but globally.
The brand wanted to revamp its loyalty program and we moved forward by asking ourselves, how could we engage and elevate the experience of our drivers with the brand beyond driving?
We used design thinking, and for nine months we did research, interviews, best practise analysis in other industries and brainstoriming sessions with car sellers and clients. All this information led us to create a new concierge-based digital platform which would cater seamlessly the different needs of our users and not only related to driving but to the concept of mobility and beyond.
The brand wanted to revamp its loyalty program and we moved forward by asking ourselves, how could we engage and elevate the experience of our drivers with the brand beyond driving?
We used design thinking, and for nine months we did research, interviews, best practise analysis in other industries and brainstoriming sessions with car sellers and clients. All this information led us to create a new concierge-based digital platform which would cater seamlessly the different needs of our users and not only related to driving but to the concept of mobility and beyond.
Audi worked together with its partners DHL and Amazon to develop an innovative logistics service: shipping parcels directly to the driver’s car trunk.
