PIF Global Series
Led the repositioning of the Aramco Team Series to the new PIF Global Series, ensuring audiences, partners and media clearly understood the new positioning without losing existing brand equity.
Designed and delivered a global marketing and communications strategy that elevated the PIF Global Series to become the most followed women's golf tour outside the Majors in just two years, creating a unified platform across Saudi Arabia, UK, Korea, USA and China while balancing global consistency with local market relevance.
Moved away from one-off campaigns and build a connected season through player-led storytelling and social-first content.
This work has been recognised with multiple industry awards, including Outstanding Achievement in Women’s Sports Media Coverage (International Sports Convention), and Best Long-Term Strategic Use of Social Media (Global Social Media Awards).
Designed and delivered a global marketing and communications strategy that elevated the PIF Global Series to become the most followed women's golf tour outside the Majors in just two years, creating a unified platform across Saudi Arabia, UK, Korea, USA and China while balancing global consistency with local market relevance.
Moved away from one-off campaigns and build a connected season through player-led storytelling and social-first content.
This work has been recognised with multiple industry awards, including Outstanding Achievement in Women’s Sports Media Coverage (International Sports Convention), and Best Long-Term Strategic Use of Social Media (Global Social Media Awards).
The PIF Future Fairways activation has been launched across all PIF Global Series tournaments. A travelling showcase of Saudi Arabia’s golf transformation offering a first look at the iconic courses of tomorrow, redefining how the game is imagined, experienced and shared.
Imagery from the tournaments
