PIF Global Series
Created and executed a global marketing and communications plan that established the PIF Global Series as the most followed women’s golf tour outside of the Majors, delivering a unified platform across Saudi Arabia, the UK, Korea, the USA and China, balancing global scale with local nuance.
Moved away from one-off campaigns and build a connected season through player-led storytelling and social-first content.
This work has been recognised with multiple industry awards, including Outstanding Achievement in Women’s Sports Media Coverage (International Sports Convention), and Best Long-Term Strategic Use of Social Media (Global Social Media Awards).
Moved away from one-off campaigns and build a connected season through player-led storytelling and social-first content.
This work has been recognised with multiple industry awards, including Outstanding Achievement in Women’s Sports Media Coverage (International Sports Convention), and Best Long-Term Strategic Use of Social Media (Global Social Media Awards).
The PIF Future Fairways activation has been launched across all PIF Global Series tournaments. A travelling showcase of Saudi Arabia’s golf transformation offering a first look at the iconic courses of tomorrow, redefining how the game is imagined, experienced and shared.
Imagery from the tournaments
